D&D Design Range
Lead Designer · Art Direction · Motion
Year
2022-23
Client
dUNGEONS
& dRAGONS
category
gRAPHIC
dESIGN
intro
A selection of my wider Dungeons & Dragons work, across nearly every format a brand can take: full marketing campaigns, physical packaging, and motion spanning a dozen titles. Different books, different tones, one throughline. Take a dense fantasy world and make it cohesive, legible, and worth buying.
The Deck of Many Things — Campaign
The Deck is one of D&D's most chaotic artifacts, so the brief was to sell chaos without making it feel random. I built an identity around tarot and sacred geometry: star fields, harlequin patterns, and cosmic gold, structure and mysticism held in tension, the same way the item itself is powerful but rule-bound. Full marketing campaign plus motion for the live-talent videos.
Spelljams Vinyl Album — Packaging
A high-end trifold vinyl package for the D&D music album, a collaboration between Wizards of the Coast and Kill Rock Stars. I themed the packaging around the Illithid Nautiloid ship, turning the inside spread into the ship's cockpit and reworking in-product ship maps into the record sleeves, with an 80s nod to the era of the original Spelljammer. I also directed the art for the piece, commissioning the original illustrator to extend the key art to size and a new illustration for the interior. This is the print, production, and physical-object side of my work.
Dragonlance: Shadow of the Dragon Queen — Campaign
Dragonlance is war, so the campaign had to feel like one. I built a dark, ember-lit, villain-forward identity, and gave it a mechanic: a dynamic border system that shifts from red to white-hot to purple as the story escalates toward its ultimate villain. The color carries the narrative, signaling the danger rising across the campaign. Full marketing campaign plus motion.
D&D Motion
A reel of motion work spanning a dozen titles, including Bigby Presents: Glory of the Giants, Critical Role: Call of the Netherdeep, Dragonlance, and Planescape. It ranges from title reveals and product spots, looping pieces built to hold a mood rather than sell a beat. Motion is where the campaign identities move, and where I work across the whole D&D line rather than one book at a time.
